16th February, 2017
E-mail marketing
3 hour session, led by Gill Hutchinson of MRE, covering
• Email or ‘snail mail’ - pros and cons
• Data protection issues and how to build a ‘safe’ list
• How to design and write more effective emails (opens, click throughs, sales leads)
• Free tool introduction– Mailchimp – how to set up an account, mailing lists, campaigns and monitor return on investment from email marketing
This ois a practical workshop so please bring along your laptop.
Venue: Perdiswell Young Peoples Leisure Centre, Worcester
You will need to book through Worcestershire Business Central